Sheena S. Iyengar

Thursday, February 24, 9:30-11:00
The Art of Choosing

Sheena S. Iyengar is the inaugural S.T. Lee Professor of Business at the Columbia Business School. She has taught on a wide variety of topics, including leadership, decision making, creativity, and globalization, earning an Innovation in the Teaching Curriculum award. Internationally she has taught at the Global Leadership Fellows Program at the World Economic Forum in Geneva, Switzerland.

During her doctoral studies at Stanford, Iyengar investigated how people make choices, particularly the importance and universality of choice in people’s lives. Her dissertation, “Choice and its Discontents,” earned the Best Dissertation Award for 1998 from the Society of Experimental Social Psychology.

Iyengar’s innovative research on choice has been funded by the National Science Foundation, National Institute of Mental Health, and National Security Education Program. In 2002, she was awarded the Presidential Early Career Award for Social Scientists by the Executive Office of the President. Fortune, Time, The New York Times, The Wall Street Journal, NPR, and popular books, including Blink by Malcolm Gladwell andThe Paradox of Choice by Barry Schwartz, have all cited her research.

In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Her latest book is The Art of Choosing.

Sheena on TED

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