Dan Heath

Thursday, February 24, 3:00-4:30 pm
Switch: How to Change Things When Change is Hard

Dan Heath is coauthor, along with his brother Chip, of the book Made to Stick: Why Some Ideas Survive and Others Die – a Business Week and New York Times bestseller now translated into 23 languages, including Thai, Arabic, and Lithuanian. Amazon.com readers voted it one of the top 100 books of 2007, and Amazon editors named it the #2 business book of the year. Heath’s latest book, Switch: How to Change Things When Change Is Hard, written with his brother, released in February 2010 and is already a New York Times and Wall Street Journal bestseller.

Heath writes a monthly column for Fast Company and is a consultant to the policy programs at the Aspen Institute. He has taught and consulted on the topic of “making ideas stick” with organizations such as Microsoft, Macy’s, Nestle, and the American Heart Association; conducted research and written case studies for Harvard Business School; and taught in the executive education division of Duke University. He co-founded Thinkwell, a startup textbook publishing company in Austin, TX, that celebrates its 10th anniversary in fall 2010.

A proud geeky moment for Heath was his victory in the 2005 New Yorker Cartoon Caption contest, beating out 13,000 other entrants.

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